August, 2012 – SEO localisation of an english-speaking website of Luxe Voyage Ltd. tour operator company for the Russian Internet: adjusting the structure, translating navigation and webwriting for www.otelizanzibara.ru. The website offers deals and preferential prices for hotels to be booked online on-site. Russian tourists are welcomed by the website and invited to visit Zanzibar as a most luxurios destination, that is why a lot of information is displayed about the island’s geography, history, culture, traditions and cuisine to attract the travellers. Excursions, entertainments and places of interest have been thoroughly described to give the users full coverage of what they can see and enjoy in Zanzibar.
To write attractive juicy texts in Russian our copywriter had to read a variety of resources in English, information in Wikipedia, some travel websites in Russian, feedbacks from tourists about Zanzibar and board discussions. All the bits collected about the island were thoroughly melted into a smooth copy, with pages interlinked and headlines thoughtful.
SEO for OteliZanzibara.ru included keyword research and placement as well as metatags (description, titles and keywords) writing. The query ‘zanzibar’ is quite a competetive one, so it will immediately need a lot of off-site optimization and social networks marketing.
Website OteliZanzibara.ru has been developed and is supported by Svist21 .